Have you ever gotten a gift with the price tag still on it? I have and it always makes me feel like people are just going through the motions because the feel obligated, or because they want something from me in a business setting.
The most thoughtful gifts on the other end of the spectrum make people feel appreciated because you put thought into it, and time....not just money. Nothing says I put some time and thought into this gift than personalized engraving.
BIG tip #1: here is where many of you will mess the personalization up:
- Don't put your logo on the gift, put their last name!!!
Sometimes if I am going to speak to realtors or other professionals I will bring a set of gifts with my companies name on it and I will also ask the presenter before hand to randomly select someone in attendances last name for me to use a few days before the event. I use the minor stealth to my advantage and bring a set of glasses with their last name engraved on it with me. This set will be wrapped and with a hand written card. I will call the person who has no that this was done before hand to the front to open the package and everyone in attendance gets to see their reactions when they open it to realize their family name is neatly engraved on all 4 glasses in the set.
After the audience has seen the custom engraved opening and reaction I ask them if I can take that 4 pack back for 30 seconds, and hand them the one with my business logo on it. In front of the group I ask them which one they want to take home more? Then I ask them how often people choose the set with my business logo. Answer is the same every time, their last name. It still blows my mind how many companies want to put their name on everything. Reminds me of a time that Homer gave Marge a bowling ball with Homer written on it as a gift. Doh!
BIG tip #2: Make people look good in front of their families at home
By engraving their last name on whatever gift you choose, you make it about their family too. If you are really on top of it you can buy/ personalize something the entire family can use all the time. Impactful gifts get used and talked about because they stick around.
A great example of this was when I had met a very nice lady at a Conscious Capitalism conference in San Diego. She asked me to make her daughter custom engraved glasses with her new initials for her upcoming wedding. The picture at the top of this blog post is of one of those candle holders that we made for the newly wed couple. She sent me pictures and told me that the reaction was everything she had hoped for.