First, think in a detailed way about who you want your information to be shared with, what contact info you want them to provide, and a sentence on how they would describe you. Most people who say they want referrals havent thought it through and it is more of a function of wishful thinking. Could your clients find your information within 30 seconds on their phone? Do you have systems in place so that they will remember your name 2 years down the road? If you are reading this and saying, err not sure, here are some useful tips you can start using.
TIP: offer to take a picture of them in front of their new home after you give them their keys. Tell them that you will send it to them. Write a post on social media and send it to them. There is a great chance they will repost with all of their friends saying how awesome you are.
2. Triggers: Easily memorable means it’s top of mind and tip of the tongue.
TIP: Send them a card every birthday for every adult in the house. It costs very little. If you are really on it you can send half way birthdays too. This will help them remember your name when someone says they are either selling or looking to buy a new home. Its worth the effort!
3. Emotion: When we care, we share.
TIP: Show your clients that you care about more than just selling houses. If you spend time at your children's school, work with a charity, or do anything that helps the community, put a link to this in your email signature. This will set you apart from others and when they talk about you they will add how cool it is that you are such a give too.
4. Public: Built to show, built to grow.
TIP: Make sure you connect with your clients on social media channels like Instagram and Facebook. If you put out content and posts that are really funny, interesting, or otherwise shareable and they share it....this is like them giving you a soft endorsement. Take the easy wins, people notice a lot.
Practical Value: News people can use.
TIP: Write a quarterly newsletter about fun things going on in your clients community that they might want to join in on with friends of their kids. Most realtors focus on interest rates and increasing the value of their home. If someone isn't in the market that is some seriously boring content. Why not give them something they can use to share with their friends that is useful....carnival at the park, taco festival, all ages.
Stories: People are inherent storytellers. People focus on the story, information comes for the ride.
TIP: Give a closing gift that has a story that people can share. We don't talk in bullet format, we create a story line that has a narrative. Some gifts are boring commodities that have no story. Closing gifts that support a larger purpose or have some sort of history that can be shared can create a dialog in someones conversation that will lead to your magic question, "this is cool, where did you get it from...? They will respond that their realtor gave it to them. If this person asking is in the market then they will ask about you.